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Zero-Based Budgeting (ZBB)
What is 'Zero-Based Budgeting - ZBB' Zero-based budgeting (ZBB) is a method of budgeting in which all expenses must be justified for...
Market Segmentation Theory
What is market segmentation theory and how does it work
Market segmentation theory posits that firms can increase profits by targeting specific markets with differentiated...
GADGETS WORLD
Undersubscribed
What is 'Undersubscribed' A situation in which the demand for an initial public offering of securities is less than the number of...
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Macromarketing
What is Macromarketing
Macromarketing is a term coined by marketing professor Philip Kotler that refers to the study of marketing decisions and activities that affect...