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Zero-Based Budgeting (ZBB)

What is 'Zero-Based Budgeting - ZBB' Zero-based budgeting (ZBB) is a method of budgeting in which all expenses must be justified for...
Market Segmentation Theory

Market Segmentation Theory

What is market segmentation theory and how does it work Market segmentation theory posits that firms can increase profits by targeting specific markets with differentiated...

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Undersubscribed

What is 'Undersubscribed' A situation in which the demand for an initial public offering of securities is less than the number of...
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Macromarketing

Macromarketing

What is Macromarketing Macromarketing is a term coined by marketing professor Philip Kotler that refers to the study of marketing decisions and activities that affect...

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