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Macromarketing

Definition

Macromarketing is an interdisciplinary field that studies marketing and how societies make business decisions. It focuses on overall consumer behavior, market regulation, and social responsibility. By comparison, "micromarketing" deals with how firms decide what to make, how to market it, and how much to price it. Topics include the tragedy of the commons, subliminal advertising, and environmental sustainability.

What is 'Macromarketing'

The effect that marketing policies and strategies have on the economy and society as a whole. Specifically, macromarketing refers to how product, price, place and promotion strategies - the four P's of marketing - create demand for goods and services, and thus influence what is produced and sold in an economy.

Explaining 'Macromarketing'

Over the centuries, businesses have become more adept at reaching potential consumers through an expanding set of mediums. Marketing, therefore, has become a part of the daily life of a consumer, since consumers are exposed to advertisements for products and services wherever they turn. Because marketing affects what consumers do, it in turn affects how individuals and businesses interact with the environment as a whole.


Further Reading


Globalization and development: An expanded macromarketing view
journals.sagepub.com [PDF]
… lead to contemporary neoclassical economics (Mirowski 1988, 1989) and the doctrine of laissez-faire, or economic liberalism … Neoliberalism, as mentioned earlier, is the doctrine of West- ern economics that is the resuscitated market … JOURNAL OF MACROMARKETING 125 …

Income, consumption, and subjective well-being: Toward a composite macromarketing modelIncome, consumption, and subjective well-being: Toward a composite macromarketing model
journals.sagepub.com [PDF]
… lead to contemporary neoclassical economics (Mirowski 1988, 1989) and the doctrine of laissez-faire, or economic liberalism … Neoliberalism, as mentioned earlier, is the doctrine of West- ern economics that is the resuscitated market … JOURNAL OF MACROMARKETING 125 …

Prophets and Profits—A Macromarketing Perspective on" Economic Justice for all: Catholic Social Teaching and the US Economy"Prophets and Profits—A Macromarketing Perspective on" Economic Justice for all: Catholic Social Teaching and the US Economy"
journals.sagepub.com [PDF]
… lead to contemporary neoclassical economics (Mirowski 1988, 1989) and the doctrine of laissez-faire, or economic liberalism … Neoliberalism, as mentioned earlier, is the doctrine of West- ern economics that is the resuscitated market … JOURNAL OF MACROMARKETING 125 …

Toward the institutionalization of macromarketing: sustainable enterprise, sustainable marketing, sustainable development, and the sustainable societyToward the institutionalization of macromarketing: sustainable enterprise, sustainable marketing, sustainable development, and the sustainable society
journals.sagepub.com [PDF]
… lead to contemporary neoclassical economics (Mirowski 1988, 1989) and the doctrine of laissez-faire, or economic liberalism … Neoliberalism, as mentioned earlier, is the doctrine of West- ern economics that is the resuscitated market … JOURNAL OF MACROMARKETING 125 …

Caritas in veritate: Updating Catholic social teachings for macromarketing and business strategyCaritas in veritate: Updating Catholic social teachings for macromarketing and business strategy
journals.sagepub.com [PDF]
… lead to contemporary neoclassical economics (Mirowski 1988, 1989) and the doctrine of laissez-faire, or economic liberalism … Neoliberalism, as mentioned earlier, is the doctrine of West- ern economics that is the resuscitated market … JOURNAL OF MACROMARKETING 125 …

Developing markets? Understanding the role of markets and development at the intersection of macromarketing and transformative consumer research (TCR)Developing markets? Understanding the role of markets and development at the intersection of macromarketing and transformative consumer research (TCR)
journals.sagepub.com [PDF]
… lead to contemporary neoclassical economics (Mirowski 1988, 1989) and the doctrine of laissez-faire, or economic liberalism … Neoliberalism, as mentioned earlier, is the doctrine of West- ern economics that is the resuscitated market … JOURNAL OF MACROMARKETING 125 …

Islamic marketing as macromarketingIslamic marketing as macromarketing
www.emerald.com [PDF]
… lead to contemporary neoclassical economics (Mirowski 1988, 1989) and the doctrine of laissez-faire, or economic liberalism … Neoliberalism, as mentioned earlier, is the doctrine of West- ern economics that is the resuscitated market … JOURNAL OF MACROMARKETING 125 …

On the Macromarketing Efficiency of Logistics Industry in China <span style=[J]' src='/thumbnails/?img=http%3A%2F%2Fen.cnki.com.cn%2FArticle_en%2FCJFDTotal-ZGLT200404002.htm' />On the Macromarketing Efficiency of Logistics Industry in China [J]
en.cnki.com.cn [[J]' href='https:/api.miniature.io/pdf?url=en.cnki.com.cn%2FArticle_en%2FCJFDTotal-ZGLT200404002.htm'>PDF]
… lead to contemporary neoclassical economics (Mirowski 1988, 1989) and the doctrine of laissez-faire, or economic liberalism … Neoliberalism, as mentioned earlier, is the doctrine of West- ern economics that is the resuscitated market … JOURNAL OF MACROMARKETING 125 …

Marketing systems and market failure: A macromarketing appraisalMarketing systems and market failure: A macromarketing appraisal
journals.sagepub.com [PDF]
… lead to contemporary neoclassical economics (Mirowski 1988, 1989) and the doctrine of laissez-faire, or economic liberalism … Neoliberalism, as mentioned earlier, is the doctrine of West- ern economics that is the resuscitated market … JOURNAL OF MACROMARKETING 125 …



Q&A About Macromarketing


What are some topics that macromarketing studies?

Some topics include consumer behavior, market, regulation, social responsibility and justice in markets, and sustainable marketing.

Are there any examples where one would use a model from one field over another ?

There are instances

Why should businesses be concerned about macromarketing?

Businesses are affected by how consumers interact with their environment, so they should be concerned about how their actions may affect society.

What are some ways that businesses can use to reach potential customers?

Businesses can use many different mediums to reach potential customers, including television, radio, internet ads, newspapers or magazines.

What is a key idea in macromarking?

The notion of "marketing systems" is at the heart of macromarketing thought.

Is there a difference between macroeconomics and macroeconomics ?

Yes; macroeconomics refers specifically to economics as an entire economy whereas macroeconomics refers more specifically to economic policies that affect an entire economy.

How does micromarketing differ from macromarketing?

Micromarketing deals with how firms decide what to make, how to market it, and how much to price it.

What is the focus of macromarketing?

Macromarketing focuses on marketing-society interactions.

What is macromarketing?

Macromarketing is the effect that marketing policies and strategies have on the economy and society as a whole.

How does the field of microeconomics differ from that of macroeconomics ?

Microeconomic theory focuses on individual agents such as households or businesses while macroeconomic theory focuses on aggregates such as national income or gross domestic product (GDP).

Why do you think the term "macro" was used when referring to this form of marketing study?

Because it looks at broad issues within society as opposed to looking at individual companies or consumers.

How does macromarketing affect the economy?

The four P's of marketing create demand for goods and services, which in turn influence what is produced and sold in an economy.

How do economists use models for each type of economics ?

Macroeconomic models may be used by economists who have been trained in both fields but generally only by those who specialize in either field because they require different skillsets than microeconomic models which can be applied by anyone trained in basic calculus and statistics .

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