Tag: marketing
Lanchester Strategy
What is 'Lanchester Strategy' A war strategy that has been successfully applied in the business context to entering new markets. The strategy...
Lambda
What is 'Lambda'
The ratio of the percentage change in an option contract's price to the percentage change in the option's underlying price. Lambda is...
C. Steven McMillan
DefinitionC. Steven McMillan is an American businessman. He served as Chief Executive Officer of the Sara Lee Corporation from 2000 to 2005. C. Steven...
A-B Split
What is 'A-B Split' A method of testing the effectiveness of marketing methods or media. Using A-B split marketing, a list of...
T-Test
What is a 'T-Test' A t-test is an analysis of two populations means through the use of statistical examination; a t-test with...
B-School
What is 'B-School' Abbreviation of business school, an educational institution that focuses on teaching business-related courses. While business schools may offer courses...
Pac-Man
DefinitionPac-Man, stylized as PAC-MAN, is an arcade game developed by Namco and first released in Japan as Puck Man in May 1980. It was...
DAGMAR
What is 'DAGMAR' DAGMAR is a marketing approach used to measure the results of an advertising campaign. DAGMAR is an acronym that...
Haggle
What is 'Haggle' When two parties involved in the purchase of a good and service negotiate the price until both parties can...