Tag: marketing
Manderson Graduate School of Business
What is 'Manderson Graduate School of Business' The school of business at the University of Alabama. The Manderson Graduate School of Business...
Above-The-Line Costs
What is 'Above-The-Line Costs' Costs incurred during the production of an advertising commercial that are associated with the creative side of it....
Sales Mix
What is a 'Sales Mix' Sales mix is a calculation that determines the proportion of each product a business sells, relative to...
Sampling
What is 'Sampling' Sampling is a process used in statistical analysis in which a predetermined number of observations are taken from a...
Sallie Mae (Student Loan Marketing Association)
What is 'Sallie Mae - Student Loan Marketing Association' Sallie Mae is a publicly traded company that is the largest provider of...
Partnership
Partnerships are a great way to pool resources and expertise in order to achieve a common goal. By working together, partners can share the...
Parasitic Advertising
What is 'Parasitic Advertising' A type of marketing that promotes one product at the cost of lost sales for another product. Parasitic...
Profit and Loss Statement
DefinitionAn income statement or profit and loss account is one of the financial statements of a company and shows the company's revenues and expenses...
Value Proposition
DefinitionA value proposition is a promise of value to be delivered, communicated, and acknowledged. It is also a belief from the customer about how...
Value-Based Pricing
DefinitionValue-based price is a pricing strategy which sets prices primarily, but not exclusively, according to the perceived or estimated value of a product or...