BROWSE

36 Results for Tag: marketing

Kellogg School Of Management

DefinitionThe Kellogg School of Management is the business school of Northwestern University in Evanston, Illinois, with additional campuses in downtown Chicago, Illinois and Miami, Florida.

Krannert School of Management

DefinitionThe Krannert School of Management is the school of management at Purdue University in West Lafayette, Indiana, United States. The business school offers instruction at the undergra

Ideation

Ideation What is 'Ideation' Ideation is the process of forming and relating ideas, oftentimes in a business setting. It is used to describe the sequence of thought, from idea generation to

Implementation Lag

Implementation Lag What is 'Implementation Lag' The time lag between when a macroeconomic shock or other adverse condition is recognized by central banks and the government, and when a cor

Offensive Competitive Strategy

Offensive Competitive Strategy What is 'Offensive Competitive Strategy' A type of corporate strategy that consists of actively trying to pursue changes within the industry. Companies that

Macromarketing

DefinitionMacromarketing is an interdisciplinary field that studies marketing and how societies make business decisions. It focuses on overall consumer behavior, market regulation, and socia

Manager Of Managers (MOM)

Manager Of Managers (MOM) What is 'Manager Of Managers - MOM' A class of financial intermediary that hires professional investment managers to oversee aspects of a client's investment fund

Manderson Graduate School of Business

Manderson Graduate School of Business What is 'Manderson Graduate School of Business' The school of business at the University of Alabama. The Manderson Graduate School of Business offers

Above-The-Line Costs

Above-The-Line Costs What is 'Above-The-Line Costs' Costs incurred during the production of an advertising commercial that are associated with the creative side of it. These costs include

Sales Mix

Sales Mix What is a 'Sales Mix' Sales mix is a calculation that determines the proportion of each product a business sells, relative to total sales. Sales mix is important, because some pr
1 2 3 4