Tag: marketing

Definition Geographical pricing, in marketing, is the practice of modifying a basic list price based on the geographical location of the buyer. It is intended...

DefinitionTargeted advertising is a form of advertising where online advertisers can use sophisticated methods to target the most receptive audiences with certain traits, based...

What is a flier and how can it be used to promote my business A flier is a printed piece of marketing collateral that is...

DefinitionData mining is the process of discovering patterns in large data sets involving methods at the intersection of machine learning, statistics, and database systems....

Definition The UCLA Anderson School of Management is the graduate business school at the University of California, Los Angeles, one of eleven professional schools. The...

DefinitionA target market is a group of customers within a business's serviceable available market that the business has decided to aim its marketing efforts...

What is 'Manufacturing Resource Planning - MRP II' Manufacturing Resource Planning (MRP II) is an integrated information system used by businesses. Manufacturing...

What is 'Management Tenure' The length of time that a manager(s) has been at the helm of a mutual fund. A long-term...

Understanding the concept of marketing Marketing is a process through which companies communicate, promote, exchange and deliver offerings which have value for its target...

What is lead time and why is it important In the business world, lead time is the amount of time that elapses between the start...