What is 'Lanchester Strategy'
A war strategy that has been successfully applied in the business context to entering new markets. The strategy is named after British engineer Frederick W. Lanchester, who published the laws governing the war strategy in a landmark publication titled "Aviation in Warfare: The Dawn of the Fourth Arm" in 1916. In business, the strategy is typically used to choose market types for new and existing businesses, in an attempt to find the easiest markets to penetrate.
Explaining 'Lanchester Strategy'
Lanchester's laws were implemented in successful war strategies by the Allies in World War II. After World War II, renowned quality expert Edward Deming applied the laws into operations research. The Lanchester Strategy was introduced in Japan in the 1950s and popularized by Japanese consultant Nobuo Taoka in the 1960s. The Lanchester Strategy was increasingly used to capture market share, with Canon being one of the first companies to utilize the strategy globally during its fierce battle with Xerox in the photocopier market in the 1970s and 1980s.
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Q&A About Lanchester Strategy
When did Canon use this strategy globally during its fierce battle with Xerox?
In the 197s and 198s, Canon utilized this strategy to capture market share.
How was the Lanchester Strategy used in World War II?
The strategy was implemented by the Allies in World War II.
What is an example of a company that uses this strategy today?
Apple Inc., which makes iPhones, iPads, iPods and Macintosh computers, uses this strategy to enter new markets around the world.
What is the Lanchester Strategy?
The Lanchester Strategy is a war strategy that has been successfully applied in the business context to entering new markets.
Who introduced the Lanchester Strategy into Japan after World War II?
Edward Deming introduced it into Japan after World War II.
Who popularized the Lanchester Strategy in Japan?
Nobuo Taoka popularized it in Japan.