Tag: financial
Hard Sell
DefinitionIn advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message. This approach is the...
Halo Effect
What is the 'Halo Effect' The halo effect is a term used in marketing to explain the bias shown by customers toward...
Yuppie
Definition"Yuppie" is a term coined in the early 1980s for a young professional person working in a city. Yuppie What is 'Yuppie' ...
York Antwerp Rules
What is 'York Antwerp Rules' A set of maritime rules that outline the rights and obligations of ship and cargo owners when...
Yearly Renewable Term Plan of Reinsurance
What is 'Yearly Renewable Term Plan of Reinsurance' A type of life reinsurance where mortality risks are transferred to a reinsurer. In...
Yield To Maturity (YTM)
What is 'Yield To Maturity (YTM)' Yield to maturity (YTM) is the total return anticipated on a bond if the bond is...
Yield On Cost (YOC)
What is 'Yield On Cost - YOC' The annual dividend rate of a security divided by the average cost basis of the...
Yield To Worst (YTW)
What is the 'Yield To Worst - YTW' The yield to worst (YTW) is the lowest potential yield that can be received...
Yearly Renewable Group Term Insurance
What is 'Yearly Renewable Group Term Insurance ' A type of insurance policy purchased by employers to cover several people at a...
Yo-Yo
DefinitionA yo-yo is a toy consisting of an axle connected to two disks, and a string looped around the axle. It has some similarities...