What is 'Warm Calling'
The solicitation of a potential customer with whom a sales representative or business has had prior contact. Warm calling refers to...
What is 'Wage-Price Spiral' The wage-price spiral is a macroeconomic theory used to explain the cause-and-effect relationship between rising wages and rising...
DefinitionGeneric brands of consumer products are distinguished by the absence of a brand name. It is often inaccurate to describe these products as "lacking...
Definition
Geographical pricing, in marketing, is the practice of modifying a basic list price based on the geographical location of the buyer. It is intended...