BROWSE

Warm Calling

What is 'Warm Calling'

The solicitation of a potential customer with whom a sales representative or business has had prior contact. Warm calling refers to a sales call, visit or email that is preceded by some sort of contact with the potential customer or prospect, such as a direct mail campaign, an introduction at a business event or a referral. It is the opposite of cold calling – the solicitation of prospects who were not anticipating such an interaction, with whom the sales representative or business has not had prior contact.

Explaining 'Warm Calling'

Warm calling tends to be more personalized since the prior contact can be referenced or mentioned (such as "Hi Mrs. Jones, I saw you followed our company on Twitter" or "Hi Mr. Jones, we met last week at the ABC Conference"). The previous contact acts as an icebreaker for the follow-up warm call.

Warm calling and the use of more effective sales channels such as email, text message marketing and social media portals are considered to be more efficient and effective than cold calling in generating new leads. Modern social media portals – such as LinkedIn, Twitter and Facebook – also allow opportunities for potential clients to reach out indirectly or directly to businesses by posting comments on a blog, sharing an article with a peer or tweeting something that is of interest.


Further Reading


The virtues and vices of equilibrium and the future of financial economics
onlinelibrary.wiley.com [PDF]
… The Laplace distribution and generalizations: a revisit with applications to communications, economics, engineering, and finance / Samuel Kotz … We tender our very warm thanks to Ann Kostant and Tom Grasso, our editors at Birkhaüser Boston, for their efficient …

China and the United States: between cold and warm peaceChina and the United States: between cold and warm peace
www.tandfonline.com [PDF]
… The Laplace distribution and generalizations: a revisit with applications to communications, economics, engineering, and finance / Samuel Kotz … We tender our very warm thanks to Ann Kostant and Tom Grasso, our editors at Birkhaüser Boston, for their efficient …

Keeping warm and staying well. Does home energy efficiency mediate the relationship between socio-economic status and the risk of poorer health?Keeping warm and staying well. Does home energy efficiency mediate the relationship between socio-economic status and the risk of poorer health?
www.tandfonline.com [PDF]
… The Laplace distribution and generalizations: a revisit with applications to communications, economics, engineering, and finance / Samuel Kotz … We tender our very warm thanks to Ann Kostant and Tom Grasso, our editors at Birkhaüser Boston, for their efficient …



Q&A About Warm Calling


What is considered to be more efficient and effective than cold calling in generating new leads?

Warm calling and the use of more effective sales channels such as email, text message marketing and social media portals are considered to be more efficient and effective than cold calling in generating new leads. Modern social media portals also allow opportunities for potential clients to reach out indirectly or directly to businesses by posting comments on a blog, sharing an article with a peer or tweeting something that is of interest.

How does warm calling tend to be more personalized?

The prior contact can be referenced or mentioned (such as "Hi Mrs. Jones, I saw you followed our company on Twitter" or "Hi Mr. Jones, we met last week at the ABC Conference"). The previous contact acts as an icebreaker for the follow-up warm call.

What is the opposite of cold calling?

Warm calling.

What are some ways that modern social media portals can help generate new leads?

Through indirect and direct means such as posting comments on a blog, sharing an article with a peer or tweeting something that is of interest.