BROWSE

Kiosk

What is 'Kiosk'

A kiosk is a small, temporary, stand-alone booth used in high-traffic areas for marketing purposes. A kiosk is usually manned by one or two individuals who help attract attention to the booth to get new customers. Retail kiosks are frequently located in shopping malls or on busy city streets with significant foot traffic.

Explaining 'Kiosk'

Because of their small, temporary natures, kiosks can be low-cost marketing strategies. They are also a good way to give a company a human face and to give customers the opportunity to ask questions about a product. For example, a local newspaper might set up a kiosk at a grocery store to sign up new subscribers. Similarly, credit card companies often set up kiosks in airports to seek new customers for a credit card that offers frequent-flyer miles.

Employment Kiosks

In addition to kiosks that sell retail products or services, some companies set up employment kiosks where job seekers can apply for work. This type of kiosk is especially commonplace in chain stores such as Walmart and Sears. Employment kiosks provide a way to quickly identify promising candidates, who will often receive an interview on the spot.

Food Service Kiosks

In an effort to streamline the process of taking food orders, some restaurants install self-service kiosks. Customers can follow interactive prompts to select their meal and customize their order. The kiosks usually accept credit or debit cards, eliminating the need for a human cashier. When restaurants use kiosks, the need for counter personnel is reduced, lowering payroll costs for the company.

Health Care Kiosks

The health care industry has also joined the movement toward automated kiosk services. Medical kiosks allow patients to check in for appointments, pay bills and update personal information. At some kiosks, patients can even take their own blood pressure or perform other non-invasive tests, and then relay the results to their doctors. In some cases, medical kiosks also offer educational videos about medical conditions and their treatments.


Further Reading


The World Bank's land of kiosks: Community driven development in Timor-Leste
www.tandfonline.com [PDF]
… It helped confirm her long-held conclusions that her kiosk was miserable, as were any … Instead, kiosks are often undermining local production by selling cheaper imported cooking oil, rice, and … used by the Bretton Woods institutions to enable their brand of economics to 'colonise …

On the philosophy of the new kiosk economics of everythingOn the philosophy of the new kiosk economics of everything
www.tandfonline.com [PDF]
… It helped confirm her long-held conclusions that her kiosk was miserable, as were any … Instead, kiosks are often undermining local production by selling cheaper imported cooking oil, rice, and … used by the Bretton Woods institutions to enable their brand of economics to 'colonise …

Standing at a kiosk: Effects of key size and spacing on touch screen numeric keypad performance and user preferenceStanding at a kiosk: Effects of key size and spacing on touch screen numeric keypad performance and user preference
www.tandfonline.com [PDF]
… It helped confirm her long-held conclusions that her kiosk was miserable, as were any … Instead, kiosks are often undermining local production by selling cheaper imported cooking oil, rice, and … used by the Bretton Woods institutions to enable their brand of economics to 'colonise …

A MedlinePlus® kiosk promoting health literacyA MedlinePlus® kiosk promoting health literacy
www.tandfonline.com [PDF]
… It helped confirm her long-held conclusions that her kiosk was miserable, as were any … Instead, kiosks are often undermining local production by selling cheaper imported cooking oil, rice, and … used by the Bretton Woods institutions to enable their brand of economics to 'colonise …

Depth versus breadth in video rental kiosksDepth versus breadth in video rental kiosks
www.tandfonline.com [PDF]
… It helped confirm her long-held conclusions that her kiosk was miserable, as were any … Instead, kiosks are often undermining local production by selling cheaper imported cooking oil, rice, and … used by the Bretton Woods institutions to enable their brand of economics to 'colonise …

The mall as bazaar: How kiosks influence consumer shopping behaviourThe mall as bazaar: How kiosks influence consumer shopping behaviour
www.tandfonline.com [PDF]
… It helped confirm her long-held conclusions that her kiosk was miserable, as were any … Instead, kiosks are often undermining local production by selling cheaper imported cooking oil, rice, and … used by the Bretton Woods institutions to enable their brand of economics to 'colonise …

The effect of technology readiness on customers' attitudes toward self-service technology and its adoption; the empirical study of US airline self-service check-in kiosksThe effect of technology readiness on customers' attitudes toward self-service technology and its adoption; the empirical study of US airline self-service check-in kiosks
www.tandfonline.com [PDF]
… It helped confirm her long-held conclusions that her kiosk was miserable, as were any … Instead, kiosks are often undermining local production by selling cheaper imported cooking oil, rice, and … used by the Bretton Woods institutions to enable their brand of economics to 'colonise …

What does financial literacy training teach us?What does financial literacy training teach us?
www.tandfonline.com [PDF]
… It helped confirm her long-held conclusions that her kiosk was miserable, as were any … Instead, kiosks are often undermining local production by selling cheaper imported cooking oil, rice, and … used by the Bretton Woods institutions to enable their brand of economics to 'colonise …

Gender differences in consumer evaluations of service quality: Self-service kiosks in retailGender differences in consumer evaluations of service quality: Self-service kiosks in retail
www.tandfonline.com [PDF]
… It helped confirm her long-held conclusions that her kiosk was miserable, as were any … Instead, kiosks are often undermining local production by selling cheaper imported cooking oil, rice, and … used by the Bretton Woods institutions to enable their brand of economics to 'colonise …

Travel information kiosks: an emerging communications channel for the tourism industry.Travel information kiosks: an emerging communications channel for the tourism industry.
www.cabdirect.org [PDF]
… It helped confirm her long-held conclusions that her kiosk was miserable, as were any … Instead, kiosks are often undermining local production by selling cheaper imported cooking oil, rice, and … used by the Bretton Woods institutions to enable their brand of economics to 'colonise …



Q&A About Kiosk


Is there anything else besides payroll costs that decreases when restaurants install self - service ( automated ) kiosks ?

Yes, number of employees decreases too .

When restaurants install self - service ( automated ) kiosks , what happens to counter personnel ?

When restaurants install self - service ( automated ) kiosks , counter personnel tend to decrease .

Are there any other reasons why credit card companies might set up employment booths at airports besides seeking new customers for their credit cards that offer frequent flyer miles ?

Yes, it could also be an effort to streamline the process of taking food orders .

Where are retail kiosks usually located?

Retail kiosks are frequently located in shopping malls or on busy city streets with significant foot traffic.

What do customers at retail stores get when they visit a retail store's retail kiosk?

Customers at retail stores get the opportunity to ask questions about products and services offered by the company operating the store's retail kiosk.

What is a kiosk?

A kiosk is a small, temporary, stand-alone booth used in high-traffic areas for marketing purposes.

What is an interactive kiosk?

An interactive kiosk is a computer terminal featuring specialized hardware and software that provides access to information and applications for communication, commerce, entertainment, or education.

What does the word "usually" mean in this context?

The word "usually" means that there are exceptions to this rule.

How can retail kiosks be low cost marketing strategies?

Retail kiosks can be low cost marketing strategies because they are often small and temporary. This makes them less expensive than other types of advertising such as television commercials or billboards.

Why might credit card companies set up employment booths at airports?

Credit card companies might set up employment booths at airports to seek new customers for their credit cards that offer frequent flyer miles .

What components enable the customized functions of an interactive kiosk?

Customized components such as coin hoppers bill acceptors card readers and thermal printers enable the customized functions of an interactive kiosk.

Where are interactive kiosks typically found?

Interactive kiosks are typically found in high foot traffic settings such as shops, hotel lobbies, or airports.

What can an interactive kiosk do?

The integration of technology allows the interactive kiosks to perform a wide range of functions including ordering from a shop's catalog when items are not in stock, checking out library books, looking up information about products, issuing hotel keys cards, entering public utility bills account numbers to perform online transactions or collecting cash in exchange for merchandise.