Halo Effect
What is the 'Halo Effect' The halo effect is a term used in marketing to explain the bias shown by customers toward certain products because of a favorable experience with other products made by the same manufacturer or maker. The halo effect is a concept driven by brand equity. The opposite of the halo effect is cannibalization....
Hard Sell
DefinitionIn advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message. This approach is the diametric counterpart of a soft sell. Hard Sell What is 'Hard Sell' Advertising and sales practices denoted by aggressive or forceful language. A hard sell is designed to get a consumer to purchase...
Headhunter
What is a 'Headhunter' A headhunter is a corporation or individual that provides employment recruiting services. A headhunter is hired by firms to find talent, and to locate individuals who meet specific job requirements, such as an executive with 15 years experience in a certain field. The term headhunter may also be referred to as an executive...
Hard-Coded Stock
What is 'Hard-Coded Stock' This is a term that refers to a company's stock symbol or ticker symbol. Every security listed anywhere on the globe has a unique symbol for the security. Knowing the symbol allows investors to check the price of the security. Explaining 'Hard-Coded Stock' In the U.S., on the New York...
Harry Markowitz
DefinitionHarry Max Markowitz is an American economist, and a recipient of the 1989 John von Neumann Theory Prize and the 1990 Nobel Memorial Prize in Economic Sciences. Harry Markowitz Who is 'Harry Markowitz' A Nobel Memorial Prize winning economist who devised the modern portfolio theory in 1952. Markowitz's theories emphasized the importance of portfolios, risk, the correlations...
Haurlan Index
What is 'Haurlan Index' A technical analysis indicator, developed by P.N. Haurlan, that is used to detect market breadth. There are three components of the Haurlan index: Short Term: a 3-day exponential moving average is taken of the net NYSE advances over declines. Intermediate Term: same, using a 20-day exponential moving average. Long...
Yield Curve Risk
What is the 'Yield Curve Risk' The yield curve risk is the risk of experiencing an adverse shift in market interest rates associated with investing in a fixed income instrument. The risk is associated with either a flattening or steepening of the yield curve, which is a result of changing yields among comparable bonds with different maturities....
Yen ETF
What is 'Yen ETF' Exchange-traded funds that invest primarily in yen-backed assets such as short-term debt instruments and bonds, or hold the currency in simple interest-bearing accounts that pay the current money market yields in Japan. Some Yen ETFs will match (with a dividend yield) the current income earned on the yen assets, or may use that...
Years Certain Annuity
What is 'Years Certain Annuity' An insurance product that pays the holder a monthly income for a specified number of years. A years certain annuity is similar to other annuities because they are generally used to provide a steady income during retirement, but differ by providing income for a predetermined amount of time regardless of how long...
Yield Pickup
What is 'Yield Pickup' The additional interest rate an investor receives when selling a lower-yielding bond in exchange for a higher-yielding bond. The bond with the lower yield generally has a shorter maturity, while the bond with the higher yield will typically have a longer maturity. A certain amount of risk is involved since the bond with...