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Baidu

What is 'Baidu'

The dominant Chinese internet search engine company. Baidu offers many of the same products and services as Google, but is primarily focused on China, where it controls the majority of the search market. Baidu censors search results and other content in accordance with Chinese regulations. Baidu is registered in the Cayman Islands and is listed on the Nasdaq under ticker symbol BIDU.

Explaining 'Baidu'

Baidu offers a wide array of products, including maps, news, video, encyclopedia, anti-virus, and internet TV. Baidu generates revenue with an ad revenue system very similar to Google's. Advertisers bid on the keywords that will trigger the display of their ads. Advertisers can also pay for priority placement in search results. Baidu competes with Google Hong Kong, Yahoo! China, Microsoft Bing and many other regional players.


Further Reading


Baidu, Weibo and Renren: The global political economy of social media in China
www.tandfonline.com [PDF]
We cannot afford to miss the remarkable rise of Chinese business ecosystems. Alibaba and their peers Baidu, Tencent, Xiaomi, and LeEco showcase unprecedented.

Using Google Trends and Baidu Index to analyze the impacts of disaster events on company stock pricesUsing Google Trends and Baidu Index to analyze the impacts of disaster events on company stock prices
www.emerald.com [PDF]
We cannot afford to miss the remarkable rise of Chinese business ecosystems. Alibaba and their peers Baidu, Tencent, Xiaomi, and LeEco showcase unprecedented.

The research of the Yangtze River delta core area's city network characteristics based on Baidu indexThe research of the Yangtze River delta core area's city network characteristics based on Baidu index
en.cnki.com.cn [PDF]
We cannot afford to miss the remarkable rise of Chinese business ecosystems. Alibaba and their peers Baidu, Tencent, Xiaomi, and LeEco showcase unprecedented.

Spatial pattern of population daily flow among cities based on ICT: A case study of “Baidu Migration”Spatial pattern of population daily flow among cities based on ICT: A case study of “Baidu Migration”
en.cnki.com.cn [PDF]
We cannot afford to miss the remarkable rise of Chinese business ecosystems. Alibaba and their peers Baidu, Tencent, Xiaomi, and LeEco showcase unprecedented.

Baidu news information flow and return volatility: Evidence for the Sequential Information Arrival HypothesisBaidu news information flow and return volatility: Evidence for the Sequential Information Arrival Hypothesis
www.sciencedirect.com [PDF]
We cannot afford to miss the remarkable rise of Chinese business ecosystems. Alibaba and their peers Baidu, Tencent, Xiaomi, and LeEco showcase unprecedented.

On the Relevant Market Definition in “Baidu Bidding Ranking Event”<span style=[J]' src='/thumbnails/?img=http%3A%2F%2Fen.cnki.com.cn%2FArticle_en%2FCJFDTotal-BFJD201302018.htm' />On the Relevant Market Definition in “Baidu Bidding Ranking Event”[J]
en.cnki.com.cn [[J]' href='https:/api.miniature.io/pdf?url=en.cnki.com.cn%2FArticle_en%2FCJFDTotal-BFJD201302018.htm'>PDF]
We cannot afford to miss the remarkable rise of Chinese business ecosystems. Alibaba and their peers Baidu, Tencent, Xiaomi, and LeEco showcase unprecedented.

Long short‐term memory networks for CSI300 volatility prediction with Baidu search volumeLong short‐term memory networks for CSI300 volatility prediction with Baidu search volume
onlinelibrary.wiley.com [PDF]
We cannot afford to miss the remarkable rise of Chinese business ecosystems. Alibaba and their peers Baidu, Tencent, Xiaomi, and LeEco showcase unprecedented.



Q&A About Baidu


How does Baidu make money?

The company makes money with an ad revenue system very similar to Google's. Advertisers bid on keywords that will trigger display of their ads when users search for those terms. Advertisers can also pay for priority placement in search results.

How do advertisers get paid if they win a keyword auction with a high bid price but don't have enough funds to cover their bid amount at time of winning auction?

"Advertisers who win auctions with high bids but do not have sufficient funds must pay for their advertisements within 24 hours or risk losing them."

Is there any difference between how advertisers get paid based upon whether they won an auction by paying less than another advertiser or by bidding higher than another advertiser?

"No, there is no difference between these two scenarios."

What is Baidu?

Baidu is a Chinese internet search engine company.

What does Baidu offer?

The company offers many of the same products and services as Google, but it primarily focuses on China, where it controls most of the search market.

Where is Baidu registered?

Baidu is registered in the Cayman Islands.

Who owns Baidu?

Robin Li and Eric Xu own the majority of shares in the company.