What Are Stocks and Why Do People Invest Into Them?

Stocks are a type of security issued by companies to raise capital. They’re basically a share of ownership in the company, and investors who purchase them are called shareholders. Stocks can be bought and sold through an exchange or over-the-counter (OTC) market.

But why would you want to own them? What do they give you that bonds don’t? To answer this, let’s take a look at what they are and how they work, as well as some of the pros and cons of investing in them. Then we’ll compare them to bonds and see which one is right for you.

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Now – let’s get back to stocks.

Stocks Explained

A stock is a small piece of an ownership stake in a company. When you buy shares of them, you’re buying into the future earnings potential of the company. That’s because companies that are growing make more profits than those that aren’t, so their share prices tend to go up over time.

What is the Benefit of Owning Shares?

There are several:

  • You become part-owner of a company; 
  • You get a say in how the company is run; 
  • You may receive income from dividends; 
  • You can sell your shares at any time, and others may want to buy them from you; 
  • You may be able to borrow funds against your shares.

How Do Companies Raise Capital?

Companies raise capital by going public (i.e., selling shares on a stock exchange). They do so by issuing a prospectus that describes the company, its business plan, and financial projections. The prospectus is usually approved by regulators and once it has been cleared for sale, it becomes available for purchase by accredited investors.

When a share goes public, an underwriter purchases large quantities of it and resells it to investors either directly or through brokers.

Putting funds into stocks is one of the most popular ways to invest them. People do so for many reasons, but the most common reason is to get more over time. Let’s now see the potential pros and cons of putting money into stocks.


Get more money over time. This is the main reason people invest in stocks. Over time, investments can grow and make you more money than if you just put your money in a savings account. It can help grow your money faster than other investments, such as bonds or mutual funds.

Higher returns than bonds. When someone puts their money in shares, they can expect returns that are much higher than bonds or other types of safe support. They have a high-risk factor, but individuals who are willing to take on the risk can expect to receive a lot of money when they sell it!

Diversification. When an individual puts their funds into stocks, their portfolio becomes diversified over time. This helps protect an individual’s money from too much loss in one area and allows them to receive a higher return on all of their decisions.


Risk. Stocks are considered riskier than other types of investments like bonds or certificates of deposit (CDs) because they can fluctuate greatly in value. However, stock prices historically have risen over time, which means that they provide an opportunity for your money to grow faster than it would if you put it only in bonds or CDs.

Tax consequences. Another disadvantage is the tax consequences, which can be complex and vary depending on how you invest and what types of gains or losses you have. The IRS also has different tax rates for short-term capital gains (gains on expenditure held for one year or less) and long-term capital gains (gains on investments held for more than one year).

It requires a lot of time, research, and patience. Before you start, it is important to get familiar with the market, different types of it available, different strategies, and how to deal with certain situations.

The first thing that beginners need to know about the market is that it is not for everyone. If you are not prepared for the market, then you can lose a good sum of money by putting it in the wrong shares at the wrong times. 

It is also important to know that there is always a chance of losing money in the market. In fact, many new brokers end up losing all their money if they do not follow certain rules and strategies when trading. So before starting out, you should have a clear understanding of what you are getting into and be ready to accept the risk involved.

Final Thoughts

Now that you know what stocks are and how to buy them, you may be ready to start investing. Before you do, though, it’s a good idea to consider a few things before you dive in.

To start with, it’s important to know what you want. Do you want quick returns? Do you want steady growth? Are you saving for retirement? Knowing what your goals are, you can decide which type of investment is right for your portfolio.

Finally, remember that this is an activity that requires patience. If you have the risk tolerance and the time to put properly in the market, then shares are a great way to grow your money over time and create a nest egg when it comes time to retire. 

However, if the market isn’t something that interests you or if you’re looking for quick returns on your money and don’t mind taking on more risk than necessary, there are other options out there for investment such as mutual funds or bonds.