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Value-Added Reseller

Definition

A value-added reseller is a company that adds features or services to an existing product, then resells it as an integrated product or complete "turn-key" solution. This practice occurs commonly in the electronics, or IT industry, where, for example, a VAR might bundle a software application with supplied hardware.

What is 'Value-Added Reseller'

A firm that enhances the value of the products it resells by including complementary products or services, usually as part of a package deal. Value-added resellers play a prominent role in the computer industry, and may provide additional hardware, installation services, consulting, troubleshooting, or other related products or services.

Explaining 'Value-Added Reseller'

Value-added resellers form an important part in the distribution chain for many products. They are able to make higher profit margins if they effectively manage their value-added services. Many car dealerships attempt to be value-added resellers by adding on additional features such as custom parts and services. These features typically earn a high profit margin for the dealership.


Further Reading


Regulating new banking models to bring financial services to all
www.tandfonline.com [PDF]
… in an Organization Figure 6-3 Important Factors Based on Transaction Cost Economics Figure 6 … In order to give a definition for Value-Added-Resellers (VARs), a necessary step is to understand what … There have been different terms to describe the Value-Added-Reseller (VAR) …

Perceived Factors Influencing ICT Vendors–Value Added Reseller Partnerships' Satisfaction in South AfricaPerceived Factors Influencing ICT Vendors–Value Added Reseller Partnerships' Satisfaction in South Africa
onlinelibrary.wiley.com [PDF]
… in an Organization Figure 6-3 Important Factors Based on Transaction Cost Economics Figure 6 … In order to give a definition for Value-Added-Resellers (VARs), a necessary step is to understand what … There have been different terms to describe the Value-Added-Reseller (VAR) …

The point of purchase decision in a supply chain with value-added resellingThe point of purchase decision in a supply chain with value-added reselling
www.tandfonline.com [PDF]
… in an Organization Figure 6-3 Important Factors Based on Transaction Cost Economics Figure 6 … In order to give a definition for Value-Added-Resellers (VARs), a necessary step is to understand what … There have been different terms to describe the Value-Added-Reseller (VAR) …

Financial bootstrapping and venture development in the software industryFinancial bootstrapping and venture development in the software industry
www.tandfonline.com [PDF]
… in an Organization Figure 6-3 Important Factors Based on Transaction Cost Economics Figure 6 … In order to give a definition for Value-Added-Resellers (VARs), a necessary step is to understand what … There have been different terms to describe the Value-Added-Reseller (VAR) …

An investigation into the ICT vendor–value added reseller partnership satisfaction in South AfricaAn investigation into the ICT vendor–value added reseller partnership satisfaction in South Africa
onlinelibrary.wiley.com [PDF]
… in an Organization Figure 6-3 Important Factors Based on Transaction Cost Economics Figure 6 … In order to give a definition for Value-Added-Resellers (VARs), a necessary step is to understand what … There have been different terms to describe the Value-Added-Reseller (VAR) …

Women entrepreneurs securing business angel financing: Tales from the fieldWomen entrepreneurs securing business angel financing: Tales from the field
www.tandfonline.com [PDF]
… in an Organization Figure 6-3 Important Factors Based on Transaction Cost Economics Figure 6 … In order to give a definition for Value-Added-Resellers (VARs), a necessary step is to understand what … There have been different terms to describe the Value-Added-Reseller (VAR) …

An investigation into the ICT Vendor–Value Added Reseller (VAR) partnerships and the perceived factors that influence their relationship satisfaction in South AfricaAn investigation into the ICT Vendor–Value Added Reseller (VAR) partnerships and the perceived factors that influence their relationship satisfaction in South Africa
open.uct.ac.za [PDF]
… in an Organization Figure 6-3 Important Factors Based on Transaction Cost Economics Figure 6 … In order to give a definition for Value-Added-Resellers (VARs), a necessary step is to understand what … There have been different terms to describe the Value-Added-Reseller (VAR) …

A model of value creation: Supplier behaviors and their impact on reseller-perceived valueA model of value creation: Supplier behaviors and their impact on reseller-perceived value
www.sciencedirect.com [PDF]
… in an Organization Figure 6-3 Important Factors Based on Transaction Cost Economics Figure 6 … In order to give a definition for Value-Added-Resellers (VARs), a necessary step is to understand what … There have been different terms to describe the Value-Added-Reseller (VAR) …



Q&A About Value-Added Reseller


What do VARs do?

VARs enhance the value of products they resell by adding complementary products and services to them.

How does this affect their profit margins?

This allows them to earn higher profit margins if they effectively manage their value-added services.

What is a Value-Added Reseller?

A Value-Added Reseller (VAR) is a firm that enhances the value of the products it resells by including complementary products or services, usually as part of a package deal.

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