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Same-Store Sales

Definition

Same-store sales is a business term which refers to the difference in revenue generated by a retail chain's existing outlets over a certain period, compared to an identical period in the past, usually in the previous year. By comparing sales data from existing outlets, the comparison is like-to-like, and avoids comparing data that are fundamentally incomparable. This financial and operational metric is expressed as a percentage.

What does 'Same-Store Sales' mean

Same-store sales is a financial metric that companies in the retail industry use to evaluate the total dollar amount of sales in the company's stores that have been operating for a year or more. Same-store sales statistics provide a performance comparison for the established stores of a retail chain over a given time period, such as a fiscal year or quarter or a calendar year or quarter, comparing revenues for the current period to the same period in the past, for example, comparing first-quarter 2016 revenues to first-quarter 2015 revenues.

Explaining 'Same-Store Sales'

Examining same-store sales figures is helpful to investors in determining what portion of a company's current sales revenues are a result of sales growth in existing locations and what portion is accounted for by the opening of new stores.

Why Same-Store Sales Figures Matter

Same-store sales figures are important points of analysis for the management of a retail chain and for investors evaluating the chain's current and likely future performance. Market analysts frequently use same-store sales to determine the effectiveness of the management of a retail chain in producing revenue growth from existing assets.


Further Reading


On the value relevance of retailer advertising spending and same-store sales growth
www.sciencedirect.com [PDF]
… Growth in same-store sales is the year-to-year percentage change in the sales of stores open for at … COMPS is the year-to-year percentage change in the sales of retail stores open for at … Recent literature suggests the need for studies in the marketing–finance interface to adopt a …

The impact of price-based and new product promotions on fast food restaurant sales and stock pricesThe impact of price-based and new product promotions on fast food restaurant sales and stock prices
www.tandfonline.com [PDF]
… Growth in same-store sales is the year-to-year percentage change in the sales of stores open for at … COMPS is the year-to-year percentage change in the sales of retail stores open for at … Recent literature suggests the need for studies in the marketing–finance interface to adopt a …

Opportunities and risks of combining shopping experience and artistic elements in the same store: A contribution to the magical functions of the point of saleOpportunities and risks of combining shopping experience and artistic elements in the same store: A contribution to the magical functions of the point of sale
www.tandfonline.com [PDF]
… Growth in same-store sales is the year-to-year percentage change in the sales of stores open for at … COMPS is the year-to-year percentage change in the sales of retail stores open for at … Recent literature suggests the need for studies in the marketing–finance interface to adopt a …

Do industry-specific performance measures predict returns? the case of same-store salesDo industry-specific performance measures predict returns? the case of same-store sales
papers.ssrn.com [PDF]
… Growth in same-store sales is the year-to-year percentage change in the sales of stores open for at … COMPS is the year-to-year percentage change in the sales of retail stores open for at … Recent literature suggests the need for studies in the marketing–finance interface to adopt a …

Restaurant consumption as an economic indicatorRestaurant consumption as an economic indicator
journals.sagepub.com [PDF]
… Growth in same-store sales is the year-to-year percentage change in the sales of stores open for at … COMPS is the year-to-year percentage change in the sales of retail stores open for at … Recent literature suggests the need for studies in the marketing–finance interface to adopt a …

What do chain store sales tell us about consumer spending?What do chain store sales tell us about consumer spending?
papers.ssrn.com [PDF]
… Growth in same-store sales is the year-to-year percentage change in the sales of stores open for at … COMPS is the year-to-year percentage change in the sales of retail stores open for at … Recent literature suggests the need for studies in the marketing–finance interface to adopt a …

Gambling at lucky stores: Empirical evidence from state lottery salesGambling at lucky stores: Empirical evidence from state lottery sales
www.aeaweb.org [PDF]
… Growth in same-store sales is the year-to-year percentage change in the sales of stores open for at … COMPS is the year-to-year percentage change in the sales of retail stores open for at … Recent literature suggests the need for studies in the marketing–finance interface to adopt a …

Consumer financial protectionConsumer financial protection
www.aeaweb.org [PDF]
… Growth in same-store sales is the year-to-year percentage change in the sales of stores open for at … COMPS is the year-to-year percentage change in the sales of retail stores open for at … Recent literature suggests the need for studies in the marketing–finance interface to adopt a …



Q&A About Same-Store Sales


How are same-store sales calculated?

By comparing revenues for the current period to the same period in the past.

Who uses same-store sales figures?

Market analysts frequently use same-store sales to determine the effectiveness of management in producing revenue growth from existing assets.

What does same-store sales measure?

The total dollar amount of sales in a company's stores that have been operating for a year or more.

When are same-store sales important points of analysis for retail chains and investors?

Same store statistics provide a performance comparison for established stores over time periods such as fiscal years, quarters, or calendar years and quarters.