BROWSE

Impression

What is 'Impression'

A metric used to quantify the display of an advertisement on a web page. Impressions are used in banner advertising, which often pays on a per impression basis. Frequently, these are measured by Cost Per Mille (CPM), where mille refers to 1,000 impressions.

Explaining 'Impression'

For example, a banner ad might have a CPM (cost per thousand) of $5, meaning that the website owner receives $5 every time an ad on his website is displayed 1,000 times.


Further Reading


A conceptual framework of impression management: new insights from psychology, sociology and critical perspectives
www.tandfonline.com [PDF]
… Investors are only susceptible to impression management if their decision making is considered to be characterised by bounded rationality … The concept of bounded rationality originates in cognitive psychology and is used in behavioural finance/economics research to study …

Contractual Forms in Islamic Finance Law and Islamic Inv. Co. of the Gulf (Bahamas) Ltd. v. Symphony Gems NV & (and) Ors.: A First Impression of Islamic FinanceContractual Forms in Islamic Finance Law and Islamic Inv. Co. of the Gulf (Bahamas) Ltd. v. Symphony Gems NV & (and) Ors.: A First Impression of Islamic Finance
heinonline.org [PDF]
… Investors are only susceptible to impression management if their decision making is considered to be characterised by bounded rationality … The concept of bounded rationality originates in cognitive psychology and is used in behavioural finance/economics research to study …

On the Core Idea of Behavioral Economics and Its" Immethodical" ImpressionOn the Core Idea of Behavioral Economics and Its" Immethodical" Impression
en.cnki.com.cn [PDF]
… Investors are only susceptible to impression management if their decision making is considered to be characterised by bounded rationality … The concept of bounded rationality originates in cognitive psychology and is used in behavioural finance/economics research to study …

Discretionary disclosure strategies in corporate narratives: incremental information or impression management?Discretionary disclosure strategies in corporate narratives: incremental information or impression management?
papers.ssrn.com [PDF]
… Investors are only susceptible to impression management if their decision making is considered to be characterised by bounded rationality … The concept of bounded rationality originates in cognitive psychology and is used in behavioural finance/economics research to study …



Q&A About Impression


Is there a synonym for impression that means to make a mark on something else?

Yes; To leave a mark on something else .

How can you get an impression of someone or something?

You can get an impression by seeing them in person, hearing their voice, reading about them, watching videos of them online, etc.

What is the difference between "impression" and "impressions"?

There is no difference between "impression" and "impressions". They both mean the same thing.

What are impressions also called?

Impressions can be called first impressions, lasting impressions, and lasting images.

Who pays for the ads that are displayed on websites and blogs?

The website owner receives payment from the advertiser every time an ad on his website is displayed 1000 times.

When do we use the word ""Imprinting""?

We use it when talking about animal behavior." (e.g., Birds imprint on their parents.)

What does CPM stand for?

Cost per mille (CPM) stands for cost per thousand, impressions.

When do we use the word ""Impress"" instead of ""Impression""?

We use it when talking about printing." (e.g., This book has been printed with high quality.)

What is the overall effect of something?

The overall effect of something is an impression.

Why do advertisers use CPM instead of CPC or CPA?

Advertisers use CPM because it allows them to pay only when their ad has been displayed.

What does Impression mean?

Impression means a general idea or thought about someone or something.

What is impression?

Impression is a metric used to quantify the display of an advertisement on a web page.

How are impressions measured?

Impressions are measured by cost per mille (CPM), where mille refers to 1000, impressions.