BROWSE

Impression

What is 'Impression'

A metric used to quantify the display of an advertisement on a web page. Impressions are used in banner advertising, which often pays on a per impression basis. Frequently, these are measured by Cost Per Mille (CPM), where mille refers to 1,000 impressions.

Explaining 'Impression'

For example, a banner ad might have a CPM (cost per thousand) of $5, meaning that the website owner receives $5 every time an ad on his website is displayed 1,000 times.


Further Reading


A conceptual framework of impression management: new insights from psychology, sociology and critical perspectives
www.tandfonline.com [PDF]
… Investors are only susceptible to impression management if their decision making is considered to be characterised by bounded rationality … The concept of bounded rationality originates in cognitive psychology and is used in behavioural finance/economics research to study …

Contractual Forms in Islamic Finance Law and Islamic Inv. Co. of the Gulf (Bahamas) Ltd. v. Symphony Gems NV & (and) Ors.: A First Impression of Islamic FinanceContractual Forms in Islamic Finance Law and Islamic Inv. Co. of the Gulf (Bahamas) Ltd. v. Symphony Gems NV & (and) Ors.: A First Impression of Islamic Finance
heinonline.org [PDF]
… Investors are only susceptible to impression management if their decision making is considered to be characterised by bounded rationality … The concept of bounded rationality originates in cognitive psychology and is used in behavioural finance/economics research to study …

On the Core Idea of Behavioral Economics and Its" Immethodical" ImpressionOn the Core Idea of Behavioral Economics and Its" Immethodical" Impression
en.cnki.com.cn [PDF]
… Investors are only susceptible to impression management if their decision making is considered to be characterised by bounded rationality … The concept of bounded rationality originates in cognitive psychology and is used in behavioural finance/economics research to study …

Discretionary disclosure strategies in corporate narratives: incremental information or impression management?Discretionary disclosure strategies in corporate narratives: incremental information or impression management?
papers.ssrn.com [PDF]
… Investors are only susceptible to impression management if their decision making is considered to be characterised by bounded rationality … The concept of bounded rationality originates in cognitive psychology and is used in behavioural finance/economics research to study …


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