What is ‘Impression’

A metric used to quantify the display of an advertisement on a web page. Impressions are used in banner advertising, which often pays on a per impression basis. Frequently, these are measured by Cost Per Mille (CPM), where mille refers to 1,000 impressions.

Explaining ‘Impression’

For example, a banner ad might have a CPM (cost per thousand) of $5, meaning that the website owner receives $5 every time an ad on his website is displayed 1,000 times.

Further Reading

  • A conceptual framework of impression management: new insights from psychology, sociology and critical perspectives – [PDF]
  • Contractual Forms in Islamic Finance Law and Islamic Inv. Co. of the Gulf (Bahamas) Ltd. v. Symphony Gems NV & (and) Ors.: A First Impression of Islamic Finance – [PDF]
  • On the Core Idea of Behavioral Economics and Its" Immethodical" Impression – [PDF]
  • Discretionary disclosure strategies in corporate narratives: incremental information or impression management? – [PDF]