What is the 'Halo Effect' The halo effect is a term used in marketing to explain the bias shown by customers toward certain products because of a favorable experience with other products made by the same manufacturer...
DefinitionIn advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message. This approach is the diametric counterpart of a soft sell. Hard Sell What is 'Hard Sell' Advertising...
What is a 'Headhunter' A headhunter is a corporation or individual that provides employment recruiting services. A headhunter is hired by firms to find talent, and to locate individuals who meet specific job requirements, such as an...
What is 'Hard-Coded Stock' This is a term that refers to a company's stock symbol or ticker symbol. Every security listed anywhere on the globe has a unique symbol for the security. Knowing the symbol allows investors...
DefinitionHarry Max Markowitz is an American economist, and a recipient of the 1989 John von Neumann Theory Prize and the 1990 Nobel Memorial Prize in Economic Sciences. Harry Markowitz Who is 'Harry Markowitz' A Nobel Memorial Prize...
What is 'Haurlan Index' A technical analysis indicator, developed by P.N. Haurlan, that is used to detect market breadth. There are three components of the Haurlan index: Short Term: a 3-day exponential moving average is...
What is the 'Yield Curve Risk' The yield curve risk is the risk of experiencing an adverse shift in market interest rates associated with investing in a fixed income instrument. The risk is associated with either a...
What is 'Yen ETF' Exchange-traded funds that invest primarily in yen-backed assets such as short-term debt instruments and bonds, or hold the currency in simple interest-bearing accounts that pay the current money market yields in Japan. Some...
What is 'Years Certain Annuity' An insurance product that pays the holder a monthly income for a specified number of years. A years certain annuity is similar to other annuities because they are generally used to provide...
What is 'Yield Pickup' The additional interest rate an investor receives when selling a lower-yielding bond in exchange for a higher-yielding bond. The bond with the lower yield generally has a shorter maturity, while the bond with...