BROWSE

Generic Brand

Definition

Generic brands of consumer products are distinguished by the absence of a brand name. It is often inaccurate to describe these products as "lacking a brand name", as they usually are branded, although with either the brand of the store where they are sold or a lesser-known brand name which may not be aggressively advertised to the public. They are identified more by product characteristics.

What is 'Generic Brand'

A type of consumer product that lacks a widely recognized name or logo because it typically isn't advertised. Generic brands are usually less expensive than brand-name products due to the lack of promotions, which can inflate the cost of a good or service. Generic brands are designed to be substitutes for more expensive brand-name goods.

Explaining 'Generic Brand'

Generic brands are known for their trimmed-down packaging, and often plain labels. For example, a supermarket may offer its own generic product next to a name-brand product in the hope that a cost-conscious customer will select the cheaper substitute. Generic brands have grown in popularity in recent years, and many retailers now offer in-house generic products to customers.


Further Reading


Financial incentives and physicians' prescription decisions on the choice between brand-name and generic drugs: Evidence from Taiwan
www.sciencedirect.com [PDF]
This paper tests the hypothesis of whether or not financial incentives affect a physician's prescription decision on the choice of generic versus brand-name drugs within a system in which physicians prescribe and dispense drugs. By using data obtained from Taiwan and …

Recent trends in brand-name and generic drug competitionRecent trends in brand-name and generic drug competition
www.tandfonline.com [PDF]
This paper tests the hypothesis of whether or not financial incentives affect a physician's prescription decision on the choice of generic versus brand-name drugs within a system in which physicians prescribe and dispense drugs. By using data obtained from Taiwan and …

Generic substitution: additional challenge for adherence in hypertensive patients?Generic substitution: additional challenge for adherence in hypertensive patients?
www.tandfonline.com [PDF]
This paper tests the hypothesis of whether or not financial incentives affect a physician's prescription decision on the choice of generic versus brand-name drugs within a system in which physicians prescribe and dispense drugs. By using data obtained from Taiwan and …

Updated trends in US brand-name and generic drug competitionUpdated trends in US brand-name and generic drug competition
www.tandfonline.com [PDF]
This paper tests the hypothesis of whether or not financial incentives affect a physician's prescription decision on the choice of generic versus brand-name drugs within a system in which physicians prescribe and dispense drugs. By using data obtained from Taiwan and …

Projected economic impact of clinical findings of generic entry of topiramate on G4 European countriesProjected economic impact of clinical findings of generic entry of topiramate on G4 European countries
www.tandfonline.com [PDF]
This paper tests the hypothesis of whether or not financial incentives affect a physician's prescription decision on the choice of generic versus brand-name drugs within a system in which physicians prescribe and dispense drugs. By using data obtained from Taiwan and …

An exploration of the meanings of hotel brand equityAn exploration of the meanings of hotel brand equity
www.tandfonline.com [PDF]
This paper tests the hypothesis of whether or not financial incentives affect a physician's prescription decision on the choice of generic versus brand-name drugs within a system in which physicians prescribe and dispense drugs. By using data obtained from Taiwan and …

Event Study Analysis in Cases with Multiple Brand-Generic Reverse-Payment SettlementsEvent Study Analysis in Cases with Multiple Brand-Generic Reverse-Payment Settlements
www.tandfonline.com [PDF]
This paper tests the hypothesis of whether or not financial incentives affect a physician's prescription decision on the choice of generic versus brand-name drugs within a system in which physicians prescribe and dispense drugs. By using data obtained from Taiwan and …

Comparing policies to enhance prescribing efficiency in Europe through increasing generic utilization: changes seen and global implicationsComparing policies to enhance prescribing efficiency in Europe through increasing generic utilization: changes seen and global implications
www.tandfonline.com [PDF]
This paper tests the hypothesis of whether or not financial incentives affect a physician's prescription decision on the choice of generic versus brand-name drugs within a system in which physicians prescribe and dispense drugs. By using data obtained from Taiwan and …

The measurement and determinants of brand equity: A financial approachThe measurement and determinants of brand equity: A financial approach
pubsonline.informs.org [PDF]
This paper tests the hypothesis of whether or not financial incentives affect a physician's prescription decision on the choice of generic versus brand-name drugs within a system in which physicians prescribe and dispense drugs. By using data obtained from Taiwan and …

Economic consequences of underuse of generic drugs: evidence from Medicaid and implications for prescription drug benefit plansEconomic consequences of underuse of generic drugs: evidence from Medicaid and implications for prescription drug benefit plans
onlinelibrary.wiley.com [PDF]
This paper tests the hypothesis of whether or not financial incentives affect a physician's prescription decision on the choice of generic versus brand-name drugs within a system in which physicians prescribe and dispense drugs. By using data obtained from Taiwan and …


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