BROWSE

Bait And Switch

Definition

Bait-and-switch is a form of fraud used in retail sales, but also employed in other contexts.

What is 'Bait And Switch'

A dishonest marketing tactic in which a marketer advertises a very attractive price/rate/term that is really a teaser rate meant to attract customers. Once the customer comes into the store/office to inquire about the advertised price/rate (the "bait"), the advertiser will attempt to sell the customer a more expensive product (the "switch").

Explaining 'Bait And Switch'

The bait and switch tactic has gained notoriety in the mortgage market as an unscrupulous marketing tactic meant to drive business. In a mortgage bait and switch an agent or company will post exceedingly low mortgage rates, knowing full well that the vast majority of applicants will be unable to qualify for these teaser rates. Once customers begin to come into the office to inquire about the low rate, the agent will proceed to offer them the higher rates they are more likely to qualify for, thus earning greater commission.


Further Reading


Austerity as ideology: The bait and switch of the banking crisis
link.springer.com [PDF]
… Austerity as ideology: The bait and switch of the banking crisis … The New Labour government in Britain had an economic strategy based almost entirely on finance-led growth and using the revenue proceeds to finance rising public expenditure (Hay, 2011) …

Bait and switch or double-edged sword? The (sometimes) failed promises of callingBait and switch or double-edged sword? The (sometimes) failed promises of calling
journals.sagepub.com [PDF]
… Austerity as ideology: The bait and switch of the banking crisis … The New Labour government in Britain had an economic strategy based almost entirely on finance-led growth and using the revenue proceeds to finance rising public expenditure (Hay, 2011) …

Economic Crisis and New Social Realities: Bait and Switch and the American Dream—Presidential Address 2010Economic Crisis and New Social Realities: Bait and Switch and the American Dream—Presidential Address 2010
onlinelibrary.wiley.com [PDF]
… Austerity as ideology: The bait and switch of the banking crisis … The New Labour government in Britain had an economic strategy based almost entirely on finance-led growth and using the revenue proceeds to finance rising public expenditure (Hay, 2011) …

Fairness and Equity, or Judicial Bait-and-Switch-It's Time to Reform the Law of Just CompensationFairness and Equity, or Judicial Bait-and-Switch-It's Time to Reform the Law of Just Compensation
heinonline.org [PDF]
… Austerity as ideology: The bait and switch of the banking crisis … The New Labour government in Britain had an economic strategy based almost entirely on finance-led growth and using the revenue proceeds to finance rising public expenditure (Hay, 2011) …

From Sense to Nonsense and Back Again: SRO Immunity, Doctrinal Bait-and-Switch, and a Call for CoherenceFrom Sense to Nonsense and Back Again: SRO Immunity, Doctrinal Bait-and-Switch, and a Call for Coherence
heinonline.org [PDF]
… Austerity as ideology: The bait and switch of the banking crisis … The New Labour government in Britain had an economic strategy based almost entirely on finance-led growth and using the revenue proceeds to finance rising public expenditure (Hay, 2011) …

The problem of funding off-label deep brain stimulation: bait-and-switch tactics and the need for policy reformThe problem of funding off-label deep brain stimulation: bait-and-switch tactics and the need for policy reform
jamanetwork.com [PDF]
… Austerity as ideology: The bait and switch of the banking crisis … The New Labour government in Britain had an economic strategy based almost entirely on finance-led growth and using the revenue proceeds to finance rising public expenditure (Hay, 2011) …

Liberalization: How Economic Reforms Consolidated a Bait-and-Switch Male DominanceLiberalization: How Economic Reforms Consolidated a Bait-and-Switch Male Dominance
link.springer.com [PDF]
… Austerity as ideology: The bait and switch of the banking crisis … The New Labour government in Britain had an economic strategy based almost entirely on finance-led growth and using the revenue proceeds to finance rising public expenditure (Hay, 2011) …

Trump's bait and switch: Job creation in the midst of welfare state sabotageTrump's bait and switch: Job creation in the midst of welfare state sabotage
papers.ssrn.com [PDF]
… Austerity as ideology: The bait and switch of the banking crisis … The New Labour government in Britain had an economic strategy based almost entirely on finance-led growth and using the revenue proceeds to finance rising public expenditure (Hay, 2011) …


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