BROWSE

Late Majority

What is 'Late Majority'

The last sizable segment of a population to adopt an innovative technology. The late majority accounts for roughly 34% of the population, and will adopt a new product only after seeing that the majority of the population already has. People in this segment are typically older, less affluent and less educated than segments that more readily adopt innovating products.

Explaining 'Late Majority'

Populations in innovation adoption are broken into five primary segments: innovators (the first to adopt an innovation), early adopters, early majority, late majority and laggards. Companies evaluate how their products will fare by taking into account the time it will take for more than 50% of the market to adopt a new product. It may take a long time for the majority to adopt groundbreaking products.


Further Reading


Reasons for withdrawal from higher vocational education. A comparison of ethnic minority and majority non‐completers
www.tandfonline.com [PDF]
… Next to lack of finances, a lack of appealing future job prospects may be a … according to ethnic background, gender, type and moment of withdrawal and socio‐economic status in … more than one year) from higher vocational education in comparison to late majority leavers (Figure …

The influence of financial incentives and other socio-economic factors on electric vehicle adoptionThe influence of financial incentives and other socio-economic factors on electric vehicle adoption
www.sciencedirect.com [PDF]
… Next to lack of finances, a lack of appealing future job prospects may be a … according to ethnic background, gender, type and moment of withdrawal and socio‐economic status in … more than one year) from higher vocational education in comparison to late majority leavers (Figure …

A dissent from the majority report of the financial crisis inquiry commissionA dissent from the majority report of the financial crisis inquiry commission
www.worldscientific.com [PDF]
… Next to lack of finances, a lack of appealing future job prospects may be a … according to ethnic background, gender, type and moment of withdrawal and socio‐economic status in … more than one year) from higher vocational education in comparison to late majority leavers (Figure …

Americans' financial capabilityAmericans' financial capability
www.nber.org [PDF]
… Next to lack of finances, a lack of appealing future job prospects may be a … according to ethnic background, gender, type and moment of withdrawal and socio‐economic status in … more than one year) from higher vocational education in comparison to late majority leavers (Figure …

Another 'missing middle'? The marginalised majority of tertiary-educated youth in Portugal during the economic crisisAnother 'missing middle'? The marginalised majority of tertiary-educated youth in Portugal during the economic crisis
www.tandfonline.com [PDF]
… Next to lack of finances, a lack of appealing future job prospects may be a … according to ethnic background, gender, type and moment of withdrawal and socio‐economic status in … more than one year) from higher vocational education in comparison to late majority leavers (Figure …

Why don't people insure late-life consumption? A framing explanation of the under-annuitization puzzleWhy don't people insure late-life consumption? A framing explanation of the under-annuitization puzzle
pubs.aeaweb.org [PDF]
… Next to lack of finances, a lack of appealing future job prospects may be a … according to ethnic background, gender, type and moment of withdrawal and socio‐economic status in … more than one year) from higher vocational education in comparison to late majority leavers (Figure …