BROWSE

Hard Sell

Definition

In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message. This approach is the diametric counterpart of a soft sell.

What is 'Hard Sell'

Advertising and sales practices denoted by aggressive or forceful language. A hard sell is designed to get a consumer to purchase a good or service in the short-term, rather than evaluate his or her options and potentially decide to wait on the purchase. It is considered a high-pressure technique.

Explaining 'Hard Sell'

Determining whether to use a hard sell technique versus a soft sell technique, in which a campaign is more subtle in the delivery of its message, may come down to the type of product being sold and the type of person it is being advertised to. A hard sell technique used to sell a car, for example, might focus on the limited availability of the particular model, how other people are waiting to purchase the vehicle and how prices might increase if the consumer walks off the lot.


Further Reading


Why is the scholarship of teaching and learning such a hard sell?
www.tandfonline.com [PDF]
… The intellectual roots of neoliberalism reside in the Chicago School of Economics and their … Each impediment makes SoTL a hard sell, particularly in research‐intensive universities … scholarship reconsidered: Fundamental change in the university and the socio‐economic systems …

Brand Australia: half-truths for a hard sellBrand Australia: half-truths for a hard sell
www.tandfonline.com [PDF]
… The intellectual roots of neoliberalism reside in the Chicago School of Economics and their … Each impediment makes SoTL a hard sell, particularly in research‐intensive universities … scholarship reconsidered: Fundamental change in the university and the socio‐economic systems …

Global consumer culture positioning: testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumersGlobal consumer culture positioning: testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
journals.sagepub.com [PDF]
… The intellectual roots of neoliberalism reside in the Chicago School of Economics and their … Each impediment makes SoTL a hard sell, particularly in research‐intensive universities … scholarship reconsidered: Fundamental change in the university and the socio‐economic systems …

Measuring soft-sell versus hard-sell advertising appealsMeasuring soft-sell versus hard-sell advertising appeals
www.tandfonline.com [PDF]
… The intellectual roots of neoliberalism reside in the Chicago School of Economics and their … Each impediment makes SoTL a hard sell, particularly in research‐intensive universities … scholarship reconsidered: Fundamental change in the university and the socio‐economic systems …

Renewable energy technology: An urgent need, a hard sellRenewable energy technology: An urgent need, a hard sell
search.proquest.com [PDF]
… The intellectual roots of neoliberalism reside in the Chicago School of Economics and their … Each impediment makes SoTL a hard sell, particularly in research‐intensive universities … scholarship reconsidered: Fundamental change in the university and the socio‐economic systems …

America's Hard SellAmerica's Hard Sell
search.proquest.com [PDF]
… The intellectual roots of neoliberalism reside in the Chicago School of Economics and their … Each impediment makes SoTL a hard sell, particularly in research‐intensive universities … scholarship reconsidered: Fundamental change in the university and the socio‐economic systems …

Micro-finance evangelism,'destitute women', and the hard selling of a new anti-poverty formulaMicro-finance evangelism,'destitute women', and the hard selling of a new anti-poverty formula
www.tandfonline.com [PDF]
… The intellectual roots of neoliberalism reside in the Chicago School of Economics and their … Each impediment makes SoTL a hard sell, particularly in research‐intensive universities … scholarship reconsidered: Fundamental change in the university and the socio‐economic systems …

Clinical performance measurement—a hard sellClinical performance measurement—a hard sell
jamanetwork.com [PDF]
… The intellectual roots of neoliberalism reside in the Chicago School of Economics and their … Each impediment makes SoTL a hard sell, particularly in research‐intensive universities … scholarship reconsidered: Fundamental change in the university and the socio‐economic systems …

Hard Sell: Advertising, Affluence and Transatlantic Relations, c. 1951–1969Hard Sell: Advertising, Affluence and Transatlantic Relations, c. 1951–1969
www.tandfonline.com [PDF]
… The intellectual roots of neoliberalism reside in the Chicago School of Economics and their … Each impediment makes SoTL a hard sell, particularly in research‐intensive universities … scholarship reconsidered: Fundamental change in the university and the socio‐economic systems …


Leave a Reply

Your email address will not be published. Required fields are marked *