BROWSE

Hard Sell

Definition

In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message. This approach is the diametric counterpart of a soft sell.

What is 'Hard Sell'

Advertising and sales practices denoted by aggressive or forceful language. A hard sell is designed to get a consumer to purchase a good or service in the short-term, rather than evaluate his or her options and potentially decide to wait on the purchase. It is considered a high-pressure technique.

Explaining 'Hard Sell'

Determining whether to use a hard sell technique versus a soft sell technique, in which a campaign is more subtle in the delivery of its message, may come down to the type of product being sold and the type of person it is being advertised to. A hard sell technique used to sell a car, for example, might focus on the limited availability of the particular model, how other people are waiting to purchase the vehicle and how prices might increase if the consumer walks off the lot.


Further Reading


Why is the scholarship of teaching and learning such a hard sell?
www.tandfonline.com [PDF]
… The intellectual roots of neoliberalism reside in the Chicago School of Economics and their … Each impediment makes SoTL a hard sell, particularly in research‐intensive universities … scholarship reconsidered: Fundamental change in the university and the socio‐economic systems …

Brand Australia: half-truths for a hard sellBrand Australia: half-truths for a hard sell
www.tandfonline.com [PDF]
… The intellectual roots of neoliberalism reside in the Chicago School of Economics and their … Each impediment makes SoTL a hard sell, particularly in research‐intensive universities … scholarship reconsidered: Fundamental change in the university and the socio‐economic systems …

Global consumer culture positioning: testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumersGlobal consumer culture positioning: testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
journals.sagepub.com [PDF]
… The intellectual roots of neoliberalism reside in the Chicago School of Economics and their … Each impediment makes SoTL a hard sell, particularly in research‐intensive universities … scholarship reconsidered: Fundamental change in the university and the socio‐economic systems …

Measuring soft-sell versus hard-sell advertising appealsMeasuring soft-sell versus hard-sell advertising appeals
www.tandfonline.com [PDF]
… The intellectual roots of neoliberalism reside in the Chicago School of Economics and their … Each impediment makes SoTL a hard sell, particularly in research‐intensive universities … scholarship reconsidered: Fundamental change in the university and the socio‐economic systems …

Renewable energy technology: An urgent need, a hard sellRenewable energy technology: An urgent need, a hard sell
search.proquest.com [PDF]
… The intellectual roots of neoliberalism reside in the Chicago School of Economics and their … Each impediment makes SoTL a hard sell, particularly in research‐intensive universities … scholarship reconsidered: Fundamental change in the university and the socio‐economic systems …

America's Hard SellAmerica's Hard Sell
search.proquest.com [PDF]
… The intellectual roots of neoliberalism reside in the Chicago School of Economics and their … Each impediment makes SoTL a hard sell, particularly in research‐intensive universities … scholarship reconsidered: Fundamental change in the university and the socio‐economic systems …

Micro-finance evangelism,'destitute women', and the hard selling of a new anti-poverty formulaMicro-finance evangelism,'destitute women', and the hard selling of a new anti-poverty formula
www.tandfonline.com [PDF]
… The intellectual roots of neoliberalism reside in the Chicago School of Economics and their … Each impediment makes SoTL a hard sell, particularly in research‐intensive universities … scholarship reconsidered: Fundamental change in the university and the socio‐economic systems …

Clinical performance measurement—a hard sellClinical performance measurement—a hard sell
jamanetwork.com [PDF]
… The intellectual roots of neoliberalism reside in the Chicago School of Economics and their … Each impediment makes SoTL a hard sell, particularly in research‐intensive universities … scholarship reconsidered: Fundamental change in the university and the socio‐economic systems …

Hard Sell: Advertising, Affluence and Transatlantic Relations, c. 1951–1969Hard Sell: Advertising, Affluence and Transatlantic Relations, c. 1951–1969
www.tandfonline.com [PDF]
… The intellectual roots of neoliberalism reside in the Chicago School of Economics and their … Each impediment makes SoTL a hard sell, particularly in research‐intensive universities … scholarship reconsidered: Fundamental change in the university and the socio‐economic systems …



Q&A About Hard Sell


Who completes a sale in response to an acquisition, appropriation, requisition, or purchase order?

The seller completes the sale in response to an acquisition, appropriation, requisition, or purchase order.

When is there passing of title (property or ownership) of the item?

There is passing of title (property or ownership) at some point after agreement has been reached on price for which transfer will occur.

What is a hard sell?

A hard sell is an advertising and sales practice that uses aggressive or forceful language.

How do you determine whether to use a hard sell technique versus a soft sell technique?

You will need to evaluate your product and your target audience in order to decide which one would be best for your situation.

What does it mean when someone is selling goods in a store?

It means that they are working as a sales clerk, shop assistant, or retail clerk.

When would you consider using a soft sell technique?

You might consider using this technique if the product being sold is expensive, or if the person you are selling it to has plenty of time to make his or her decision.

What does it mean when someone is selling goods on behalf of another person?

They are acting as an agent for the owner.

What does it mean to use a high-pressure technique?

It means to get someone to purchase something quickly.

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