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Social media stars are the key to fashion’s future

The main thing that you have to remember on this journey is just be nice to everyone and always smile. Refreshingly, what was expected of her was the same thing that was expected of Lara Stone: to take a beautiful picture.

We woke reasonably late following the feast and free flowing wine the night before. After gathering ourselves and our packs, we headed down to our homestay family's small dining room for breakfast, where we enjoyed scrambled eggs, toast, mekitsi (fried dough), local jam and peppermint tea.

 We were making our way to the Rila Mountains, where we were visiting the Rila Monastery.

We wandered the site with busloads of other tourists, yet strangely the place did not seem crowded. I'm not sure if it was the sheer size of the place, or whether the masses congregated in one area and didn't venture far from the main church, but I didn't feel overwhelmed by tourists in the monastery.

Headed over Lions Bridge and made our way to the Sofia Synagogue, then sheltered in the Central Market Hall until the recurrent (but short-lived) mid-afternoon rain passed.

Feeling refreshed after an espresso, we walked a short distance to the small but welcoming Banya Bashi Mosque, then descended into the ancient Serdica complex.

We were exhausted after a long day of travel, so we headed back to the hotel and crashed. I had low expectations about Sofia as a city, but after the walking tour I absolutely loved the place. This was an easy city to navigate, and it was a beautiful city despite its ugly, staunch and stolid communist-built surrounds. Sofia has a very average facade as you enter the city, but once you lose yourself in the old town area, everything changes.

If You Have It, You Can Make Anything Look Good

Clothes can transform your mood and confidence. Fashion moves so quickly that, unless you have a strong point of view, you can lose integrity. I like to be real. I don't like things to be staged or fussy. I think I'd go mad if I didn't have a place to escape to. You have to stay true to your heritage, that's what your brand is about.


Q&A About Social media stars are the key to fashion’s future


Who went with you on your walking tour of Sofia ?

My friend and I went together . (Note that this question has been asked twice) .

How do social media platforms allow brands to strengthen their customer relationship?

Social media platforms are ultimately allowing brands to strengthen their customer relationships by engaging a larger audience.

How many people were on your walking tour ?

There were two of us on our walking tour . (Note that this question has been asked twice) .

What is in the Central Market Hall?

Shops and restaurants.

Did you enjoy yourself during your visit to Sofia ?

Yes, I enjoyed myself very much during my visit to Sofia . (Note that this question has been asked twice) .

Where are you going on your walking tour?

The Rila Mountains.

Why do you go to the Sofia Synagogue?

To shelter from a rainstorm.

What is the name of the city?

Sofia.

Why does social media help fashion houses reach their target markets?

Social media allows luxury fashion houses to reach a wider audience than ever before.

What did you like about Sofia after your walking tour?

It was an easy city to navigate, and it was beautiful despite its ugly communist-built surrounds.

How long does it take to get to Serdica complex from Sofia Synagogue?

A short distance.

What is the main idea of this article?

Social media has enabled average consumers and regular people to have much more interaction with fashion designers and high-end clothing, shoes and accessory firms.

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