The pan-European STOXX 600 index rose 0.1% by 0707 GMT, with technology and personal & household goods sectors among the top gainers.
SAP rose 2.6% after it nudged its outlook for 2021 revenue higher after reporting first-quarter results that showed gains in cloud sales.
LVMH gained 2.5% after sales bounced back far more quickly than expected in early 2021 as Chinese and U.S. shoppers made the most of an easing of COVID-19 restrictions.
Other luxury stocks including Kering, Richemont and Hermes added between 0.9% and 1.9%.
Britain’s biggest retailer Tesco fell 3% after reporting a 20% drop in full-year pretax profit.
Meanwhile, U.S. drugmaker Johnson & Johnson said it would delay rolling out its COVID-19 vaccine in Europe after U.S. health agencies recommended pausing its use following cases of rare blood clots. Reporting by Sruthi Shankar in Bengaluru; Editing by Shailesh Kuber